Samsung backs photography doc on the festival circuit

In a smart move for the filmmakers and possibly for Samsung as well, Variety reports that documentary film Rock Prophecies has received funding from the electronics firm in return for some exposure to the audiences who show up. The film features rock photographer Robert M. Knight and presumably the audience who shows up to such a film will be highly interested in Samsung's new handset, which sports an 8-megapixel built in digital camera.

In your search for festival play and distribution, you should always ask yourself who your audience is and how to reach them. Then ask: who else wants to reach those people? Strategic partnerships begin when you identify those people & companies whose goals align with yours.